Connected Funnel Architecture for Lead Qualification
Demonstration of a multi-step real estate quiz funnel paired with OTP phone verification and WhatsApp CRM automation.
Growth Architecture Demonstration
This case study displays target acquisition architectures designed by Inbound Motions. Verified results and metrics will be updated upon final client validation.
Initial Challenge
High ad costs on standard lead forms with over 80% invalid phone details and unresponsive prospects.
Business Objective
Implement a verification and qualification layer to capture high-intent buyers, filter out junk leads, and automate brochure delivery.
Growth Strategy
Build a 3-step qualifying quiz landing page requiring contact verification before submission, linked with immediate automated WhatsApp nurturing.
Execution Summary
Targeted campaigns targeting high-income professionals. Lead inputs were synced to CRM databases and routed to sales notifications.
Strategic Key Insights
- Qualifying questions filter out casual browsers, saving sales team calling hours.
- Instant WhatsApp message delivery captures buyer attention when intent is highest.
- Server-side conversion mapping improves ad platform targeting accuracy.